BBG was brought to life by CeeDee, a DFW-based hairstylist and entrepreneur.  Boujie Beauty Gang was created to be more than just a brand. It embodies a way of life, that poses the question: Why just be basic when you can just be Boujie? What is Boujie? Issa way of showing who you are without speaking. Like those times you've stepped onto the scene and grasped people's attention, announcing to them your arrival, all while the royal trumpets play the background, and you haven't even spoken yet (Queen Talk).